There has been quite a unique announcement in Japan this week on JapanPonyCon by Know Idea, who we never heard of before. With their distribution partner Sega Toys (who are licensed by Hasbro) they're planning on releasing three Equestria Girls Friends Forever acrylic character stands, based on the original concept artwork of Rita Lux.

If the artworks looks familiar, you're absolutely right, simailar concept drawings have been used on the packaging of the Equestria Girls reboot series, as well as some Fashion Squad figures.

We're back with another update on the latest My Little Pony stuff found in stores. This week we cover more Valentine-related items, a new painting kit and the latest EqG & Cutie Mark Crew listings on Amazon.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

We already wrote about several new sets that were announced on Entertainment Earth and we're happy to write that most of these sets are now accompanied by stock photos! Not on EE, but on detmir.ru, who listed the Equestria Girls and Brushables this week. Below we have a combination of the original English descriptions and the new stock photos, showing that most of our expectations match pretty good. Sadly we're still missing the photos of the Pinkie Pie Equestria Girl and pony, so we're still hoping to find these soon.
We also added them to our Brushables, Equestria Girls Reboot and Equestria Girls Fashion Squad databases, so you can now start to add them to your wishlist for 2019! For easy access we linked each database page with the listings below.
Thanks to Tomo for the info!

We were quiet busy with the new all-generation databases, and are preparing for the release of our book later this month, but that doesn't mean there's no store finds to be shared! This episode we don't have a real scoop to share, but we did see some new random merch from the US and UK, as well as various discounted items that you might want to check out.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

Amazon has listed the upcoming Equestria Girls Fashion dolls! And good news for those who have these on their wish list as they are already available for order! The only thing missing at the moment are the stock images for packaging but we do get a good look at the dolls.
They are $21.99 for one doll but each of them also comes with additional outfits. Have the listings and info below!

We skipped another week of Store Finds, but this way we did build up to a better filled post for this week (hope you don't mind!). Almost all types of merch is present in this post, ranging from the new Fan Series statue to magazine figures, talking ponies and even a water pistol!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

Today we have a special guest report from Anto, who was kind enough to shoot photos at this year's San Diego Comic Con of everything My Little Pony that was on display across the convention floor.
Hasbro had a relatively large booth this year with lots of items that are going to be release this year, including Cutie Mark Crew, Ultimate Equestria Collection and Best Gift Ever sets.
And of course we get to take a peek at an actual prototype of the Pinkie Pie Bishoujo statue can be seen.

Good news for Equestria Girls fans today! The Friendship Pack that was first seen at this year's New York Toy Fair, is listed and available on Amazon.com! And it's not just a placeholder listing, as the official stock images of the set and packaging are also added to the listing. This is the first time we hear about this set since the initial announcement at the toy fair, so let's dive into some of the details:

The Friendship Party Pack is a huge box with 7 Equestria Girls dolls, consisting of the Mane 6 and Sunset Shimmer. Each doll has 5 points of articulation (being the arms, legs and head) and comes with a colorful party dress and shoes or boots to finish the outfit. Also included are a belt for Rarity and a bow & pair of glasses for Twilight Sparkle.

On Amazon this set is directly available and in stock for $69.99.

A bit of an odd store finds post this time, as all stuff that we cover in this post aren't actually new. Why cover them in a store finds post anyway? Well, Walmart got a huge restock of items that were either hardly available, of only in select stores. Perhaps some of this is old news, but if you're missing some of these figures it could just be the update you need.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

Last week we asked you about your thoughts about the painted on clothing for brushables, something that will play a big role in the upcoming School of Friendship sets. The general consensus is clear: clothing that is painted on instead of plastic/fabric accessories does not have the favor of many collectors. The largest group, 39%, will avoid these kind of figures, and another 27% does not like the idea, but will get them anyway to keep their collection complete. An equally large group of 27% does not mind whether the figure has painted on clothing or not, and only 6% of the respondents prefers these over ponies without any clothing.

A bit before and at the 2018 NY Toy Fair Hasbro revealed a second line of dolls for the rebooted Equestria Girls line: Friendship Power. These super hero-inspired dolls were now teased from within their final packaging, which stays in the same style as the first reboot EqG dolls.
Rainbow Dash, Sunset Shimmer and Twilight Sparkle each have light-up amulet around their neck, for which 3 button cell batteries are included. They all cot a cloth skirt, Rainbow Dash and Twilight Sparkle come with wings and the latter also comes with a pair of glasses. Sunset Shimmer seems to be combined with a hairband and a single black glove/sleeve.
Now that the packaging photos are our, we expect a release is inbound shortly. We're nearing the release schedule for Hasbro's 'fall'-lineup, and these may just be the first to hit the stores. If I had to guess I'd say 2-4 more weeks of waiting.

This week we're happy to report more international news, including findings from Mexico, Poland and Russia. We've got news on the Equestria Girls Reboot Dolls, new drink bottle surprise figures and... a My Little Pony stepping stone?
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

It's a been a while since our last store finds post (mainly because of HWCon, NY Toy Fair and our secret project), but still wanted to get the submits of last weeks out! Some info might not be new, so we hope you don't mind too much :)
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

Last week we asked you whether you think the Cutie Mark Crew figures are the cutest My Little Pony figures to date. Even when taking the Playskool and other figures in mind, almost 38% of you think they are! Another 28% thinks they're cute, but not more than some other figures and 13% wants to see them in person before judging. Only 21% doesn't agree at the moment.

Ah February, one of my favorite months. Not just because my birthday but it's also the time for the Toy Fair! And we just received an official heads-up including an image of new upcoming Equestria Girls Dolls.

In the last few weeks of 2017 it was time for a second season of the MLP Merch Battles. We received tons of votes, and would like to thank everybody for joining in and casting their votes! We've now collected all the votes and are ready to present the winners to you. We've once again listed the winners for each merch type, including a little summary of what results we find interesting. Are any of your favorites among the winners?

In the Store Finds series we take a look at recent findings of My Little Pony toys and merch in stores or online. This week there's some more news on Equestria Girls reboot dolls, a Twilight Sparkle pillow, the release of magazine figures in the US and more!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

The complete first line of Equestria Girls Reboot dolls are now listed on both the Toys"R"Us website and Amazon! Right now TRU has a sale on some of them, and Amazon has them only listed by third party sellers, but we expect them to be officially available soon.
The good thing about the Amazon listings however, is the alternate images they have available (like Rarity above), and even commentary videos of the clothing designer!

The MLP Merch Battles are back! In this 2017 edition the ponies battle it out during November and December to find out who is the favorite figure of them all! Every three days a new battle starts from another merch category and it's up to you to pick your favorites.

At the moment you're able to vote for your favorite Equestria Girls Doll. (minus the minis) As you can see in the picture the brand new Reboot Dolls are also included in this round.

Click here to cast your votes >

Sunset Shimmer was a bit lonely in the aisle and storage of Toys"R"Us, but luckily we can now confirm that, at least online, Twilight Sparkle, Fluttershy and Applejack have joined her! And this directly means that we have stock images of Fluttershy and Twilight, which we were still missing.
The new Reboot Series Equestria Girls dolls, that Hasbro has been teasing for a while, now features 4 of the 7 planned girls. They're only available at Toys"R"Us so far, and are $9.99 each.
We're still waiting for Rarity, Rainbow Dash and Pinkie Pie, but seeing the rapid release of 3 more girls after Sunset, we don't think a long wait is expected.
We have more images, links and descriptions below: